Summary
Discover four effective ways to use joint ventures or ad swaps to increase your ezine subscriptions and boost your sales.
Introduction
Publishing an ezine is a terrific way to promote your products to your visitors and achieve more sales. Your ezine can also be used to carry out joint ventures or ad swaps that will increase your subscriptions or put more money in your pocket. Here are four effective swaps that will help you get started right.
1. Swap an Ad
The Basics
Swapping ads is the most basic form of joint venture and creates a win-win situation as both you and your swapper get your ads in front of a targeted audience.
Types of Ads to Swap
Top Sponsor Ads
Feature Ads
Classified Ads
Solo Ads
Tips for Effective Ad Swaps
Choose ezines that offer related content to yours.
Ensure the ezines are informative and double opt-in.
Swap your ad for multiple issues to increase the number of new subscribers.
Benefits
In addition to increasing your subscriptions, you can also attract more new customers by swapping ads for your business. Choose ezines with subscribers interested in what you offer and those that provide valuable content to ensure higher readership.
2. Swap a Recommendation Within Your Ezine
Why Recommendations Work
Because your swapper has readers who presumably trust them and view them as an expert, recommendation swaps can be even more successful than simply swapping ads.
How to Implement
Use the space in your ezine where you communicate with your subscribers (e.g., your publisher's note) to swap recommendations.
Types of Recommendations to Swap
Ezines
Products
Freebies (e.g., free ebook or teleclass)
3. Swap a Thank You Page Ad or Recommendation
The Power of Thank You Pages
Thank you page swaps can be very effective because the people who see your ad or recommendation have just shown interest in an ezine related to yours by subscribing to it.
How to Implement
On your thank you page, you could post 3-5 ads for ezines that your new subscribers might be interested in, in exchange for those ezines doing the same for you.
Additional Tips
You could also share the benefits of joining another publisher's ezine on this page in exchange for that publisher's recommendation of you.
4. Run a Recommended Ezines Section
How It Works
Choose a few targeted ezines to join forces with and place each other's ads in a dedicated section of your ezine.
Benefits
Endorsement by Multiple Publishers: Get your ezine endorsed by several ezine publishers.
Long-Term Promotion: Your ad will be run in each of your swappers' issues for the duration of your swap agreement.
Conclusion
Now, you have four profitable ways to increase your ezine's success through joint ventures. Do some networking with other ezine publishers, find new swappers to partner with, and effectively increase your subscriptions or sales.
FAQ
1. What is an ezine?
An ezine is an electronic magazine distributed via email to subscribers. It is a powerful tool for content marketing and audience engagement.
2. How do ad swaps work?
Ad swaps involve exchanging advertising space in your ezine with another publisher. This allows both parties to reach new, targeted audiences without spending additional money on advertising.
3. Why are recommendation swaps more effective than ad swaps?
Recommendation swaps are more effective because they leverage the trust and authority that the publisher has with their audience, making the recommendation more impactful.
4. What should I include on my thank you page?
Your thank you page should include ads or recommendations for related ezines that your new subscribers might find valuable. This can increase your subscriptions and build relationships with other publishers.
5. How can I find ezine publishers to partner with?
Network within your industry, join relevant forums and online communities, and reach out to publishers whose content aligns with yours. Building relationships with other publishers can lead to mutually beneficial joint ventures.