A Guide to Email Marketing
A company's products and services are what keep it in business. However, marketing is what opens new doors for a company's growth. Businesses used to spend a lot of money on marketing in the old days of commerce. It entailed placing advertisements on the radio, television, and other media. These methods are, without a doubt, still relevant for some people. However, with the passage of time and higher degrees of modernization, different marketing methods are favored. Email marketing, social media marketing, influencer marketing, and so on are examples of these.
Introduction to Email Marketing
Email marketing is one such form that has been in use for quite some time. It is a basic and effective marketing approach in which any company would like to spend. Many email marketing tools are now accessible on the market, making email marketing easier. So, if you need to reach out to new or existing clients via email, we’ve produced a list of the top 11 excellent email marketing tools that you can use to make your job easier. But, before you go, have a look at some of the key methods that experts recommend for the success of any email marketing campaign.
Key Considerations for Email Marketing Success:
- Keep your information clear, succinct, and fascinating at all times.
- Make an interesting headline. This is what will pique the audience’s interest and entice them to open your email.
- Include whatever information you believe the audience should be aware of.
- Keep the design mobile-friendly, as many individuals open their emails on their phones.
Top Email Marketing Resources
Here's a list of top email marketing tools that can help you streamline your email marketing efforts:
1. Mailchimp
Mailchimp is a popular email marketing platform known for its user-friendly interface and a wide range of features to create, send, and analyze email campaigns.
2. HubSpot
HubSpot offers an all-in-one marketing platform, including email marketing tools, CRM, and marketing automation, making it a comprehensive solution for businesses.
3. SendinBlue
SendinBlue is an affordable email marketing solution with features for automation, transactional emails, and SMS marketing, making it versatile for various marketing needs.
MAILCHIMP
Product Details
| Foundation Year | Rating | Starting Plan |
|---|---|---|
| 2001 | 8.1 out of 10 | Free |
Innovative Email Marketing with Mailchimp
In terms of email marketing, it is one of the best service providers. With their commercial marketing, small businesses, entrepreneurs, and brands can benefit from Mailchimp.
Mailchimp's Major Features Include:
- Tools for creating emails, such as templates and layouts
- Tools for making landing pages and advertisements. Utilize Mailchimp Ad Builder to create advertising. By syncing Mailchimp with their digital advertising platforms, such as Facebook, Instagram, and others, users can begin running advertisements through the service.
- Alternatives for audience management.
- Email automation tools.
Such inventive tools are available for making customer journey maps, customer surveys, and marketing calendars that provide you a centralized view of all your initiatives.
Mailchimp Pricing Plans
| Plan | Price per Month |
|---|---|
| Essential | $9.33 |
| Standard | $13.94 |
| Premium | $278.82 |
Mailchimp’s pricing plans start free of cost and also offer paid plans under the names Essential(9.33$/month), Standard ( 13.94$/month), and Premium (278.82$/month). One can select depending upon their requirements.
SENDINBLUE
| Foundation Year | 2007 |
|---|---|
| Rating | 7.1 out of 10 |
| Starting Plan | Free |
In addition to fantastic email marketing capabilities, SendinBlue also provides a number of other tools, including chat, SMS marketing tools, CRM, and tools for creating landing pages and managing Facebook ads. For SMBs, SendinBlue is a great solution (small and midsize businesses).
SendinBlue Email Marketing Tool's Major Features Include:
- Access engaging email templates or use Starch to create emails that represent your company’s identity.
- Options for advanced email personalization.
- Your contacts should be saved in SendinBlue, grouped according to various characteristics, and targeted in various ways for improved conversion.
- To determine which emails work the best, A/B test them.
- Your emails will be sent at the ideal time, resulting in excellent open rates, thanks to the send time optimization function powered by machine learning.
- Precise statistics that aid in the improvement of email marketing operations.
SendinBlue Pricing Plans
| Plan | Price |
|---|---|
| Lite | $18.36/month |
| Premium | $47.37/month |
| Enterprise: | Custom Plan |
SendinBlue offers an unpaid plan. Other plans with more features include Lite (18.36$/month), Premium ( 47.37$/month), and Enterprise (custom plan according to the requirement). The prices mentioned are for a monthly email volume of 20k. Prices will increase with the increase in email volume.
HUBSPOT
| Foundation Year: | 2005 |
| Rating: | 8.5 out of 10 |
| Starting Plan: | Free |
Many people prefer it over other options when it comes to email marketing. HubSpot is a fantastic tool that aids businesses in growing their clientele and using marketing to build a solid customer base. Hubspot offers a number of benefits. Among the tools provided by Hubspot are email marketing, landing page design, ad management, analytics, SEO tools, social media tools, content creation tools, helpdesk tools, content management tools, and operations software.
Let's look at a few of the features of Hubspot's email marketing tools now.
- There are free and goal-based email templates available.
- Email customization tools using drag and drop.
- Personalize emails based on the lifecycle stage of Subscribers and other variables that are accessible.
- To ensure that the emails are delivered on time, plan the campaign.
- Analytics and A/B testing make sure the email campaigns are effective.
- The Hubspot CRM and email marketing tool are linked, allowing you to create email marketing campaigns based on information about your customers.
Hubspot Pricing Plans
| Plan | Price |
|---|---|
| Starter | $45/month |
| Professional | $800/month |
| Enterprise | $3,200/month |